Mission & Values
Love, kindness and joy may not appear on our ingredient labels but they’re in our packages just the same. Each time you choose Wholesome!® products, someone’s life gets a little bit sweeter.
We pour our whole heart into all we do.
We are committed to organic and stay on the cutting edge of eco-friendly agriculture to ensure the smallest footprint possible. We are dedicated to Fair Trade and partner with caring farming families across the globe. Our partners are guaranteed a fair price so they can treat their loved ones well.
When you see the symbols above on our packages, rest assure that you have a delicious, high quality product and through your purchase you will help us to sweeten other people’s lives around the world.
At Wholesome! we are committed to providing the most delicious Fair Trade Certified, Organic, Natural and Non-GMO Project Verified sweeteners sourced from ethically and environmentally responsible growers and manufacturers. We provide safe and flavorful sweeteners that are produced with respect for food safety, the environment and human welfare.
We strongly believe in the importance of sustainable and organic agriculture to encourage a safe and beautiful future for the planet and its people.
We believe protecting the environment through sustainable farming is critical to a healthy planet and healthy people. We believe that the farmers who feed the world every day deserve a fair price for the crops they grow.
Wholesome Sweeteners, Inc., formed in 2001, is the nation’s leading provider of sustainable, environmentally and ethically responsible, great tasting sweeteners. We specialize in supplying Organic, Fair Trade Certified, Non-GMO Verified sugars, syrups, and honeys, all made from nature’s best resources. Wholesome Sweeteners, Inc., headquartered in Sugar Land, Texas, employs almost fifty people and sources natural sweeteners in seven countries around the globe. The company relaunched the company’s product brand in 2015 as Wholesome!®
The Wholesome Sweeteners team pioneered the Fair Trade certification process for sugar and honey in North America. Since launching the first Fair Trade sugar and honey in America in 2005 and 2008 respectively, Wholesome! has paid more than $11 million in social premiums to benefit Fair Trade partners, farming and beekeeping cooperatives in the developing world. We thank you for purchasing Wholesome! brand products.
Wholesome Sweeteners, Inc., formed in 2001, is the nation’s leading provider of sustainable, environmentally and ethically responsible, great tasting sweeteners in the USA. We sell sweeteners that are Organic, Fair Trade Certified, Non-GMO Project Verified, highest quality, and all made from nature’s best resources.
Wholesome Sweeteners pioneered the certification process for Fair Trade Certified sugar and honey in the USA in 2005 and 2008 respectively. The Fair Trade Certification guarantees farmers receive a fair price for their crops plus an additional premium payment that is democratically used to benefit the community. Wholesome! has paid more than $11 million in social premiums to benefit our Fair Trade partners, farming and beekeeping cooperatives in the developing world.
The company which redesigned and relaunched the company brand as Wholesome!® in 2015, has grown to become a recognized leader in socially and environmentally responsible business practices and products. Over 60 new products have been developed during the last 10 years and they are the first choice for many notable chefs and consumer good-food advocates alike. Wholesome! is the leading brand of organic sweeteners in grocery stores and the leading supplier of organic sweeteners to food companies as an ingredient.
In March of 2012, Arlon Group, a private equity firm based in New York, focused on food and agriculture, in partnership with Wholesome!’ management team and Edward Billington & Son, acquired a significant stake in the company. Arlon led the buyout of Wholesome! alongside Billington, Wholesome!’ management and several other investors. Imperial Sugar Company, one of Wholesome!’ original joint venture partners, sold all shares to the investor parties. Billington’s continuing involvement, along with the retention and increased ownership stake of Wholesome! management, guarantees continuity of the consumer-focused philosophy and entrepreneurial culture.
Arlon Group invests in middle market companies across all stages of the food and agriculture supply chain, including production, processing, distribution, foodservice and retail. It seeks to achieve attractive long-term returns by combining its well-developed investment process in the food and agriculture sectors with the strategic insight of an experienced industry participant. Arlon Group believes that its long-term perspective, food sector expertise, and commitment to partnering with management teams make it a strong partner to food businesses that are pursuing stable growth.
Edward Billington, 1826-1891. In 1858 Edward Billington, the youngest of twelve sons, set up a trading company in Liverpool, England. He started by trading tea and coffee but within a few short years he had added sugar to his imports. Today, Edward Billington’s & Son’s is a diverse, international foods and agriculture group. It is one of Britain’s largest, privately owned family businesses, recognized for quality, service and innovation. Established in 1858, it has more than 150 years of knowledge and experience in organic and all-natural farming and extensive expertise in sourcing the finest quality sugars across the globe. In 1992, Billington’s was the first company in the world to bring a certified organic sugar to market.
With new ownership, Wholesome! continue to focus on providing our customers with the highest quality, most ethically sourced and fairly traded sustainable sweeteners.