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August 12, 2014

Wholesome Sweeteners and Diamond Crystal Brands Announce Foodservice Partnership

Sugar Land, Texas and Savannah, Ga. (August 12, 2014) – Wholesome Sweeteners and Diamond Crystal Brands announce an exciting new foodservice partnership. This new relationship takes Wholesome Sweeteners into a new era of accessibility for foodservice operators, including restaurants, cafes and coffee shops, and reinforces the Diamond Crystal Brands position as a preeminent supplier of foodservice solutions.

Diamond Crystal Brands, a recognized leader in the foodservice industry, will spearhead the marketing and sales efforts for Wholesome Sweeteners’ foodservice portfolio. Wholesome Sweeteners is the leading U.S. brand of Organic, Fair Trade and Non-GMO sugars and sweetener products including agave, honey and stevia.
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“Diamond Crystal Brands has had continued success with our better-for-you platform,” said Mark Nellermoe, president of Diamond Crystal Brands. “The demand for Organic, Fair Trade sugars and sweeteners continues to grow and we are delighted to carry the leading brand to the industry.“Wholesome Sweeteners is committed to providing the world’s highest quality sugars and sweeteners for everyone to enjoy, and we’re delighted that the Diamond Crystal Brands expansive distribution network will create unprecedented availability of these products,” said Nigel Willerton, chief executive officer of Wholesome!. “This will not only benefit foodservice operators and their customers, but equally as important, the farmers who grow the products in an environmentally sustainable way.”For a full list of pack sizes and product selection, please contact Diamond Crystal Brands, Inc. at 1(800) 654-5115.

About Diamond Crystal Brands
If there were one word to describe what Diamond Crystal Brands is all about, it would be solutions. With every product in its ever-growing portfolio, Diamond Crystal Brands delivers a solution that is innovative, collaborative and value-added. Diamond Crystal Brands is the leader in portion control, flavor enhancement products for the foodservice industry driven by strong trustworthy brands like Café Delight®, SKIPPY® , TREEMONT FARMS™, HERDEZ®, FLAVOR FRESH™.

About Wholesome Sweeteners
Wholesome Sweeteners is the nation’s leader in Fair Trade Certified, Organic, Non-GMO Project Verified and sustainably produced sugars, syrups and honeys. Founded in 2001 in Sugar Land, Texas, Wholesome Sweeteners’ mission is to bring sweet, joyous moments to every delicious occasion and to leave the planet better than we found it. Fair Trade means that farmers can buy land, send their kids to school and build thriving communities. Since 2005, Wholesome Sweeteners has paid more than $9 million in Fair Trade premiums to co-operatives around the world helping bring clean water, electricity, schools and health care facilities to villages in Malawi, Mexico, Brazil and Paraguay.

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