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November 15, 2016

Thank you, From Surf Sweets

Dear Surf Sweets customers,

2016 has been an amazing year for Surf Sweets, and we definitely couldn’t have done it without you.

When Bert Cohen founded the company in 2008, he wanted to create a brand that embodied a healthy, active lifestyle and provided consumers with clean ingredient, allergy friendly, great tasting treats – the very things he valued as a father.

Since then, we’ve been proud to serve our customers by providing treats that kids love and that their parents don’t have to worry about. We use ingredients you can read, from the highest quality sources, and we work to show that health and taste are never mutually exclusive ideas. In addition to using the best ingredients, our commitment to health and safety carries into our treat-making processes. We use allergy-friendly facilities, and everything we make is safe for almost anyone to enjoy.

As we continue to grow, we appreciate you our customers for being more than just valued consumers of what we make. You don’t just enjoy our products, but you share them with those you love: taking them to school, giving them to friends and families, sharing our content on social media – being the very best ambassadors that we could ever ask for. Day after day, we are humbled by your support.

Now, as our family has grown into the new Wholesome family, we plan to keep the innovation coming. We will continue to create the products you trust and find new ways to give back to the world in which we live. Since 2001, Wholesome Sweeteners has had the same commitment as Surf Sweets to make the world a healthier place. We pioneered the Fair Trade certification process for sugar in North America in 2005 and we’ve given more than $12 million to farming and beekeeping cooperatives in the developing world. That means that the families who farm our ingredients will be treated fairly and given the opportunity to take care of their families and communities.

All of these things, we can do because of you. We thank you for being our most valuable resource, and we are looking forward to another amazing year.

Olu Beck

CEO of Wholesome

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