Mission & Values

Wholesome Mission: To provide mindfully delicious choices for life’s sweet moments.

Wholesome’s Core Values:

• Quality: We produce quality, great tasting ingredients and products.

• Choice:We are passionate about real alternatives for you and our planet.

• Advocacy: Our ingredients are organic, natural, and “free-from” many unsavory ingredients because we believe in a healthier, sustainable lifestyle.
• Pioneer: Our pioneering spirit enables us to be 1st-to-market with a range of quality, healthier sweet ingredients and candies.
• Passion: We care for you, our farmers and suppliers, and for our planet through Fair Trade and empowerment initiatives.