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June 11, 2010

Congratulations! Chef Samuelsson’s the TOP CHEF MASTER

Congratulations to Executive Chef Marcus Samuelsson of Aquavit, Riingo, and Red Rooster, New York, winner of Bravo TV’s Top Chef Masters competition.

Chef Samuelsson’s winning dishes told his life story–born in Ethiopia, adopted by Swedish parents, growing up with his Swedish grandmother who inspired him to cook–and how he is now rediscovering his African heritage and bring it back to the USA via his new culinary style. Marcus won $100,000 for UNICEF’s Tap Project(R), which brings fresh water to children in Africa.

Chef Samuelsson is a fabulous advocate for our company, products and the social and environmental values we represent. He is especially committed to our Fair Trade Certified products. “By choosing Fair Trade Certified sugars,” he says, “you can have a direct, positive impact on the lives of cane farmers–and enjoy some of natcane1krgb2rawcane1krgbthe highest quality natural sugars in the world.” Chef Samuelsson is featured on Wholesome! Fair Trade Certified Raw Cane Sugar (Marcus’s Ginger Citrus Cookies) and Fair Trade Certified Natural Cane Sugar (Marcus’s Coconut Cookies).

Wholesome! advocate and agave-user Chef Rick Bayless of Chicago won Top Chef Masters 2009 when his 27-ingredient Mole sauce, which took him 25 years to master, propelled him to the top slot. Both Samuelsson and Bayless have been honored to serve the Obama Administration as White House guest chefs during recent state dinners for Mexican and Indian heads of state.