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September 20, 2013

How is Wholesome Sweeteners Sweetening Up Expo East 2013?

Sugar Land, Texas (September 20, 2013) – Wholesome Sweeteners is headed to Baltimore, Maryland for the annual Natural Products Expo East show September 26-28, 2013, and the team’s bags are overflowing with delicious new sweeteners to share with customers.

New Organic Pancake Syrup 

Be sure to stop by booth #2414 to sample our brand new Organic Pancake Syrup, the first syrup of its kind completely free from high fructose corn syrup, sodium and preservatives.  Moms love the simple ingredient statement and kids love the sweet, yummy maple flavor. Wholesome Sweeteners Organic Pancake Syrup is made from pure Fair Trade, Organic Sugar and is Non-GMO, Gluten Free, kosher and vegan.  The Lite version has half the calories of the original.

OrgPancakeSyrup_Lite   OrgPancakeSyrup_Lite

Organic Stevia Baking Blend and Organic Stevia Packets

Wholesome Sweeteners is showcasing a brand new Organic Stevia Baking Blend, which only has half of the calories of sugar per serving, but sweetens desserts deliciously.  Organic Stevia has been growing rapidly.  Did you know that Stevia is becoming the preferred zero calorie sweetener of conventional shoppers as Sucralose (-14%), Saccharin (-11%), and Aspartame (-11%) continue to decline in sales?  Per SPINS, Stevia is up 9% in the conventional channel and if the sales trend of the past 3 years continues, Stevia sweeteners are projected to sell $100M in 2013.  That’s 15% growth over 2012’s sales.

Wholesome Sweeteners is the #1 Organic Stevia Brand in both conventional and natural channels.  What’s even better is Organic Stevia had been driving double and triple digit growth for the past 3 years, significantly outpacing non-organic stevia’s growth.   This is why Wholesome Sweeteners is also launching an Organic Stevia Packet Shipper, to provide front of store convenient pop-up facings, for USA and Canadian Retailers.  The shipper contains 24 boxes of Organic Stevia, each containing 35 one gram packets perfect for sweetening coffee, tea, smoothies, fruit, yogurt or cereal.


Fair Trade Raw Cane Sugar

Wholesome! has a new item for the BIG shopper.  Wholesome Sweeteners now offers a 6-pound bag of the popular Fair Trade Raw Cane Sugar from Malawi, perfect for the bulk shopper.   This high quality demerara-style sugar is a perfect 1-for-1 replacement for conventional refined sugar.  It is perfect for hot and cold beverages and makes a delicious sparkling topping for desserts and baked goods.  The natural raw cane sugar is Non-GMO Project Verified and is ethically sourced from Malawi.  Fair Trade certification guarantees farmers receive a fair price for their crops plus an additional premium payment that is used to benefit the community.  Since 2005, by choosing Fair Trade Certified Sugar, consumers are helping farming communities to build schools and health centers, and bring clean water and electricity to the villages in Malawi.   Fair Trade really does make a difference!


Is Wholesome Sweeteners in your baking aisle?  Call or email today and you could be first in your region to add the new items to your planograms.  1-800-680-1896 or

About Wholesome Sweeteners

Wholesome Sweeteners is the nation’s leader in Fair Trade Certified, Organic, Non-GMO Verified, and sustainably produced sugars, syrups, nectars and honeys. Founded in 2001 in Sugar Land, Texas,Wholesome Sweeteners’ mission is to bring sweet Joyous moments to every delicious occasion and to leave the planet better than we found it. 

Fair Trade means that farmers can buy land, send their kids to school, and build thriving communities. Premiums paid by Wholesome Sweeteners have helped bring clean water, electricity, schools and health care facilities to villages in Malawi, Mexico, Brazil, and Paraguay.


Media Contact:Pauline McKee VP Marketing

T 713 502 8652


Bobbie Kahara, Events & Promotions Manager

T 281-275-3109