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February 20, 2014

It’s Official – Wholesome Sweeteners Sells the World’s Best Honey

Celebrity Chef Rick Bayless Gets A Taste

Organic HoneySugar Land, TX (February 20, 2014) – Shoppers won’t need to travel far for a taste of the World’s Best Honey – Wholesome Sweeteners already sells it. Since 2008, Wholesome Sweeteners has sold the delicious Fair Trade,Organic Honey of honey producers, Prodapys, and at the 2013 World Beekeeping Awards by International Congress of Apiculture, this honey received the gold medal in its class.

Wholesome Sweeteners currently sells Organic Honey and Organic Raw Honey through Fair Trade agreements with beekeepers in Brazil and Mexico; Prodapys is one of them. In both locations, the hives are nestled deep within the jungles of these regions where bees feast on the organic native flora. Since the bees have their pick of what wildflowers are currently in season, the color and flavor of the honey deepen and evolve throughout the year.

Bee Hive  This spring, through a special invitation by the Brazilian Trade and Investment Promotion Agency APEX-Brasil, Wholesome Sweeteners will visit the gold-medal winning hives to enjoy the rare opportunity of witnessing an organic honey extraction and touring the honey mill. Only this time, they have invited James Beard multi-award-winning chef Rick Bayless.

Being fellow pioneers of Fair Trade, Wholesome Sweeteners asked Rick Bayless to join them on this trip to meet the farmers face-to-face. Chef Bayless’ efforts to support local farmers in Chicago and promote culinary education have made him a visionary leader in the industry. He founded the Frontera Farmer Foundation in 2003 to attract support for small midwestern farms.

Rick Bayless  “With Rick Bayless’ inspiring advocacy for farmers through the Frontera Farmer Foundation and his ongoing support of Organics and Fair Trade, it was an easy choice for us to invite him on this trip. Akin to Wholesome Sweeteners, he epitomizes the farm-to-table philosophy and understands that supporting farmers is the way to acquire the best-tasting food,” said Pauline McKee, Wholesome Sweeteners Co-Founder.

This trip complements the existing relationship between Wholesome Sweeteners and Chef Bayless. The company happily recognizes him as one of its Featured Chefs, a distinction given to partnering chefs who create recipes using WholesomeSweeteners’ products. Chef Bayless’ recipes can be found on the Wholesome Sweeteners Organic Sugar package and the website.

Wholesome Sweeteners Organic Honey and Organic Raw Honey are widely sold in grocery stores across the U.S. An easy-to-use store locator can be found on the Wholesome Sweeteners website where customers can do a zip code search to find the nearest grocery store.http://wholesomesweeteners.com.dnnmax.com/Company/StoreLocator.aspx.

Meet Rick Bayless

Chef Rick Bayless repertoire as an award-winning chef, restaurateur, TV host, reality TV winner and cookbook author have made him a household name. Based out of Chicago, he is most widely know for his celebrated restaurants, Frontera Grill, Topolobampo and XOCO and for winning Top Chef Masters in 2009 with his authentic Mexican cuisine. He has won six James Beard awards, authored eight award-winning cookbooks and his hit PBS show, Mexico – One Plate at a Time, is now in its 10th season. Chef Bayless has made great strides in supporting local farmers and promoting culinary education. His Frontera Farmer Foundation attracts support for small midwestern farms, and he launched the Frontera Scholarship, which provides free tuition for Mexican-American Chicago-area students to attend Kendall Culinary College for Culinary Arts. In 2007, he was awarded the Humanitarian of the Year by the International Association of Culinary Professionals for his work with local farmers. www.rickbayless.com.

About Wholesome Sweeteners

Wholesome Sweeteners is the nation’s leader in Fair Trade Certified, Organic, Non-GMO Verified, and sustainably produced sugars, syrups, nectars and honeys. Founded in 2001 in Sugar Land, Texas, Wholesome Sweeteners’ mission is to bring sweet, joyous moments to every delicious occasion and to leave the planet better than we found it.  Fair Trade means that farmers can buy land, send their kids to school, and build thriving communities. Since its beginning, Wholesome Sweeteners has paid more than $8.5 million in Fair Trade premiums to co-operatives around the world. Premiums paid by Wholesome Sweeteners have helped bring clean water, electricity, schools and health care facilities to villages in Malawi, Mexico, Brazil, and Paraguay. http://wholesomesweet.com/