Spring is a time for new beginnings and fresh starts. This spring, we at Surf Sweets are excited to announce the launch of our fresh new packaging. We hope you’ll agree that the vivid colors and fun graphics make the packaging more appealing for kids of all ages. Candy times are happy times and we want our product to reflect the enjoyment that candy brings to our lives.
The back panel of the packages is the place to get product information. Our consumers are careful about their food choices and by summarizing all the product attributes on the back panel, we make it quick and easy to get the facts about our products and to see the ingredients. You’ll also notice a contemporary new logo that better reflects our bold flavors and bright personality. In addition, we added wider, bright color bands at the top and bottom of the packaging and enlarged the product name on each specific flavor to make it easier to find your favorite Surf Sweets candy on the store shelf.
Although there are several changes to the packaging, we’ve kept the blue background, which is a part of our brand heritage and background. Finally, and most importantly, we have not changed our product formulations. You can still expect the same fruitfully delicious gummy candy and jelly beans made with organic and natural ingredients that you have come to expect from Surf Sweets.