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October 17, 2016

The Fair Trade Frosting On the Cake: Wholesome!® Announces World’s First Fair Trade Organic Frostings

Sugar Land, TX (October 18, 2016) – Wholesome!®, the nation’s leading Fair Trade, Organic sweetener brand, is stretching its Fair Trade impact even further this year with the launch of the first ever Fair Trade Organic Frostings.

Wholesome! Fair Trade frostings hit store shelves around the country this summer, just in time for Fair Trade USA’s Fair Moments campaign this October. Available in Vanilla, Chocolate and Wild White Strawberry, each delicious flavor is made with Wholesome! Fair Trade Organic Powdered Sugar. They are ideal for all last-minute baking needs and a delicious topping for cakes, cupcakes and cookies.


Wholesome! has been a longtime supporter of Fair Trade with its extensive line of Fair Trade sugars, agave and honey. The company has a 15 year relationship with organic cane sugar farmers in Paraguay and pioneered Fair Trade certification in the U.S. for sugar and honey in 2005. This has secured a steady income for farmers in this area and helped pave a path forward to develop their communities. Collectively, Wholesome! has paid more than $11.5 million in Fair Trade premiums to farming co-operatives and partners worldwide, helping bring clean water, electricity, schools and health care to villages in Paraguay, Mexico, Brazil and Malawi.

“We’re always proud to bring Fair Trade products into the grocery store. It has made such a difference in these farming communities, and we’re so delighted to have found a way to not only continue that relationship, but to build on it,” said Sarah Miller, Director of Marketing for Wholesome!. “Now every time someone makes a simple cake using Wholesome! Fair Trade Organic Sugar and Organic Frosting, they have made double the impact on these farming families. Check out our website for great recipe ideas.”

“Wholesome! is expanding the Fair Trade universe with its new frostings,” said Sri Artham, Vice President of CPG at Fair Trade USA. “The frostings not only improve the lives of sugar and cocoa farmers, but empower consumers to support these efforts in a whole new way.”

Fair Trade USA is celebrating the way that Wholesome! Organic Frostings and other Fair Trade Certified™ products empower consumers to make a difference in its new Fair Moments campaign, running through the end of October. Learn how your small, everyday moments can have a big impact when you choose Fair Trade at

Wholesome! Organic Frostings are currently sold in Whole Foods, Wegman’s, HEB, EarthFare, Meijer, Giant Eagle and other natural/specialty stores. They are available in 12.5 oz containers, are ready-to-use and are Non-GMO Project Verified, Gluten-Free, Vegan and Kosher.


About Wholesome!

Wholesome! believes that life is sweeter when you pour your whole heart into all that you do. Formerly known as Wholesome Sweeteners, the Wholesome! brand is the nation’s leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys. Wholesome! has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $11.5 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay. Wholesome! is a beloved brand of Wholesome Sweeteners, Inc. located in Sugar Land, TX. The company also owns allergy-friendly candy brand, Surf Sweets, and organic candy brand, TruJoy Sweets. For more information, visit WholesomeSweet.Com or contact Customer Service: 1(800) 680-1896 or CS@WholesomeSweet.Com.

About Fair Trade USA
Fair Trade USA is a nonprofit organization that promotes sustainable livelihoods for farmers and workers; protects fragile ecosystems; and builds strong, transparent supply chains through independent, third-party certification. Its trusted Fair Trade Certified™ label signifies that rigorous standards have been met in the production, trade and promotion of Fair Trade products from over 80 countries across the globe. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation and Ashoka, Fair Trade USA also provides critical capacity-building programs at origin, and educates consumers about the power of their purchase. Visit for more information.