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September 15, 2016

Wholesome!® and Surf Sweets® Launch New Products For Families On-the-Go: Organic Frostings; Organic DelishFish Candy; New Travel-Friendly Pack Sizes!

Sugar Land, TX (September 15, 2016) –With the modern family constantly on-the-go, Wholesome! and Surf Sweets brands are introducing timesaving yet craveworthy items to their popular product lines. Wholesome! is the nation’s leader in Fair Trade organic sugars and other sweeteners, while Surf Sweets is a leading supplier of allergy free candy and the number one supplier of natural Gummy Bears, Gummy Worms and Organic Jelly Beans. Experts in all things sweet, both brands will be sampling their newest items, along with sister organic candy brand TruJoy Sweets, at Natural Products Expo East (Booth #1317), September 22-24 in Baltimore, MD.


Wholesome! Organic Frostings

Available in stores nationwide, the Wholesome! line of Organic and Non-GMO Frostings are sure to take the stress out of last minute bake sales and birthday parties. Convenient and ready-to-use, the frostings hit store shelves this summer with Chocolate, Vanilla and Wild White Strawberry flavors and are perfect for any quick baking need. The frostings are free of artificial preservatives and flavors, and their Vegan, Gluten-Free and Kosher certifications make them an easy baking solution for every kind of sweet tooth and occasion. The frostings are made with Fair Trade Certified ingredients, so each purchase helps improve the lives of farmers in other countries. Available in 12.5 ounce containers, the frostings retail for $5.99.

Wholesome! Organic DelishFish

Organic DelishFish is an organic version of a popular fish-shaped candy and the first ever candy brand for Wholesome!. Perfect for kids of all ages, DelishFish is made with organic, clean ingredients and free of artificial colors or flavors. Without the worry of artificial ingredients, DelishFish makes a tasty snack for road trips, movie nights or even as a lunchbox surprise. The candy is sweetened with Wholesome! Fair Trade Organic Cane Sugar, instead of high fructose corn syrup, is Non-GMO Project Verified, Gluten Free, Vegan and Kosher and has Fair Trade Certified ingredients. The candy will be available in 2 ounce (MSRP – $1.99) and 6 ounce (MSRP – $4.79) pouches and will begin appearing on store shelves in early 2017.


Allergy-Friendly Surf Sweets Candy Now Comes in Larger Pack Sizes!

For families with food allergies, it makes life easier to bring trusted allergy-friendly brands on-the-go, and that includes sweets. Surf Sweets has made this easier by increasing the pack size on its most popular candies like Gummy Bears and Organic Jelly Beans into 6 ounce value packs with a resealable closure that is perfect for portion controlled snacking and travel (MSRP $4.79). Another new item are the Surf Sweets organic candy multipacks for Organic Fruity Bears and Organic Jelly Beans (MSRP $4.99). Each pack contains 10 individually wrapped 0.5 ounce packs of candy that are perfect for an on-the-go snack or for sharing among friends or classmates. There is even a pastel Springtime multipack with its Organic Jelly Beans that would be a perfect addition to any Easter Egg Hunt. All items will begin hitting store shelves in early Spring 2017.



About Wholesome!®

Wholesome! believes that life is sweeter when you pour your whole heart into all that you do. Formerly known as Wholesome Sweeteners, the Wholesome! brand is the nation’s leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys. Wholesome! has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $11 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay. Visit WholesomeSweet.Com or contact Customer Service: 1(800) 680-1896 or CS@WholesomeSweet.Com.

About Surf Sweets and TruJoy Sweets

Surf Sweets markets chewy candy with organic ingredients that are free of the top 10 most common allergens. TruJoy markets organic variations of classic candy favorites (candy canes, fruit and choco chews, mints and lollipops). The company’s products have clean labels and attributes including: Non-GMO Project verified, gluten-free, high fructose corn syrup-free and no artificial colors or flavors. Both brands are proud members of 1% for the Planet, donating a minimum of 1% of the sales from products to a number of environmental organizations. Surf Sweets and TruJoy Sweets joined Wholesome Sweeteners, Inc. family of brands in 2015. For more information about these brands, visit and