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February 23, 2016

Wholesome!® Debuts Organic Frosting Line and Recyclable Green Bottle Design at Natural Products Expo West

Sugar Land, TX (Feb. 23, 2016) – Wholesome!, the largest supplier of Fair Trade, Organic and Non-GMO sugars, syrups, stevia, molasses and honey in North America, travels to this year’s Natural Products Expo West (Booth #2924) with news of new products, line expansions and sustainable packaging advances. Visitors will sample the company’s first-ever line of Organic and Non-GMO Frostings, as well as a new Organic Raw Unfiltered Honey and an Organic Lite Pancake Syrup, which is a lower calorie version of their original syrup. The company will also present a new innovative and recyclable Green Bottle design for its Organic Blue Agaves.

Wholesome! will also debut its newest items from the company TruSweets. In December, the company announced it had acquired the leading organic candy company located in Wheeling, Illinois. Between its two brands, Surf Sweets® and TruJoy Sweets™, the company offers a variety of organic gummy candies, jelly beans, and flavored chews. Expo guests can sample Organic Jelly Beans, Gummy Bears, Sour Worms and Organic Watermelon Rings.

Organic Frostings Line

Bringing more sweet offerings to the baking aisle, Wholesome! has developed a new line of ExpoWest_PressRelease_NewItems-350x306Organic Frostings available in Chocolate, Vanilla and Wild White Strawberry flavors. Making its official debut at Expo West, the frostings trio features a clean ingredient statement free of artificial preservatives and flavors and is Non-GMO Project Verified.

“We wanted to make the baking experience easier,” said Sarah Miller, director of marketing at Wholesome!. “With such busy schedules, home baking can take more time than some families have. These frostings will be a treasured timesaver for moms who want to serve their families something clean and delicious, but who are on a time crunch.”

Perfect for topping cakes, cupcakes or adding a sweet finish to cookies, the frostings come in 12.5 ounce containers and will be available to begin shipping nationwide in Summer 2016.

Organic Raw Unfiltered Honey

Wholesome! will be showcasing the fourth addition to its organic honey line, a 16 ounce squeezable bottle of Organic Raw Unfiltered Honey. Sustainably harvested from protected organic hives in Mexico and Brazil, this honey and its bees are never exposed to antibiotics or pesticides. It’s strained to remove any natural hive debris and is only heated to 120°F, retaining its natural pollen and propolis. It is a great complement to hot tea, smoothies, yogurts, warm breads and hard cheeses. The honey is Non-GMO Project Verified, Fair Trade Certified, Kosher and Gluten-Free. It will begin appearing on shelves in Spring 2016.

Organic Lite Pancake SyrupOrganic_Lite_Pancake_Syrup

Building off the popularity of Wholesome! Organic Pancake Syrup, the company has made a lighter version with only half the calories per serving of the original. Wholesome! Organic Lite Pancake Syrup maintains that sweet flavor, but avoids using high fructose corn syrup, artificial preservatives, colors and flavors. Sold in a 20 fluid ounce bottle, the syrup is a great accompaniment to pancakes, waffles, French toast and oatmeal. Appearing on shelves in Summer 2016, it is USDA Organic Certified, Non-GMO Project Verified, Gluten Free, Vegan and Kosher.

Recyclable Green Bottle Line

Wholesome! cares about the planet and is always striving towards innovative and sustainable packaging solutions. Its latest development is to transition its seven-bottle Organic Blue Agave and Organic Raw Blue Agave line into recyclable Green Bottles. Made from 30% plant-based resin, these eco-friendly bottles are BPA free and recyclable #1 PET. “We all need to make strides towards preserving our planet,” said Miller. “By introducing plant-based packaging into our company supply, we feel even better about the products we are making.” The Organic Blue Agave green bottles are available in 11.75, 23.5 and
44 ounce varieties and will flow through store shelves in Fall 2016.



About Wholesome!®

Wholesome! believes that life is sweeter when you pour your whole heart into all that you do. Formerly known as Wholesome Sweeteners, the Wholesome! brand is the nation’s leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys. Wholesome! has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $10 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay. Visit WholesomeSweet.Com or contact Customer Service: 1(800) 680-1896 or CS@WholesomeSweet.Com.


Media Source:


Holly Cassard

(281) 275 – 3120