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April 16, 2012

Wholesome Sweeteners Announces Investment by Arlon Group

Sugar Land, TX (April 16, 2012) – Arlon Group, a private equity firm focused on food and agriculture, in partnership with Wholesome Sweeteners management and Edward Billington & Son, has acquired a significant stake in Wholesome Sweeteners. Based in Sugar Land, Texas, Wholesome Sweeteners was founded in 2001 as a joint venture between Imperial Sugar Company, and U.K.-based Edward Billington & Son. The company has grown to become the leading organic sweetener supplier in North America. Nigel Willerton, CEO of Wholesome Sweeteners, will continue to lead the management team. The transaction was completed in April 2012.

Arlon led the buyout of Wholesome Sweeteners alongside Billington, Wholesome Sweeteners’ management and several other investors. Imperial Sugar Company sold all shares to the investor parties. Billington’s continuing involvement, along with the retention and increased ownership stake of Wholesome Sweeteners management, guarantees continuity of the consumer focused philosophy and entrepreneurial culture.

Wholesome Sweeteners’ strong management team that has delivered consistent growth well above the national organic industry rate, and brand leadership in the natural foods channel, are among the many factors that attracted Arlon. The company will remain based in Sugar Land, Texas with the leadership team continuing in their current roles.

“We are delighted to enter into this partnership to support the continued growth of Wholesome Sweeteners,” said Michelle Brooks, Managing Principal of Arlon Group. “Nigel and his team have built a remarkable company with an extraordinary vision and culture delivering the highest quality products that meet the growing consumer demand for socially responsible and environmentally sustainable farming practices. We look forward to the opportunity to assist in furthering the organization’s social and environmental commitment to all its stakeholders.”

As more and more people turn to organic food as a more reliable and safer way to feed themselves and their families, the industry is expected to experience continued growth. According to a survey conducted by the Organic Trade Association (www.ota.com), U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $26.7 billion in 2010. Organic sales in 2010 represented 7.7 percent growth over 2009 sales.

“We started Wholesome Sweeteners with the ambitious vision of providing delicious, high-quality organic sweeteners with the health of our planet and our consumers in mind,” said Willerton. “A little more than ten years later, the brand truly reflects where consumer demand is today and we are excited about being on the verge of still more growth.” Willerton continued, “This year the company will continue its strong track record of innovation introducing several new organic sweeteners, including an Organic Coconut Palm Sugar and Organic Stevia, and the first Fair Trade Certified Organic Agave Syrups available to consumers.”

Providing Fair Trade Certified sweeteners will continue to be a core element of the company’s business model. Since pioneering the Fair Trade Certification process for sweeteners in 2005, Wholesome Sweeteners has paid more than $8.5 million in social premiums to benefit farming and beekeeping cooperatives in the developing world. Fair Trade premiums are paid over and above the price of the product and must be used by the co-op to benefit the community as a whole, including encouraging the practice of environmentally sustainable farming methods.

Wholesome Sweeteners
Established in 2001 in Sugar Land, Texas, Wholesome Sweeteners is the nation’s leader in Fair Trade Certified™, USDA Organic, Non-GMO Verified, and sustainably produced sugars, syrups, nectars and honeys from around the globe. In addition to bringing the best organic and natural unrefined sweeteners to North America, Wholesome Sweeteners pioneered the certification process for Fair Trade Certified sugar and honey. Today, Wholesome Sweeteners is the category leader in Fair Trade Certified, organic and natural sugars, syrups, nectars and honeys produced from nature’s best resources. Visit www.wholesomesweet.com for more information.

Arlon Group
Arlon Group, based in New York, invests in middle market companies across various stages of the food and agriculture supply chain, including production, processing, distribution, food service and retail. It seeks to achieve attractive long-term returns by combining its well-developed investment process in the food and agriculture sectors with the strategic insight of an experienced industry participant. Arlon Group believes that its long-term perspective, food sector expertise, and commitment to partnering with management teams make it a strong partner to food businesses that are pursuing stable growth. For more information, visit www.arlongroup.com

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