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May 1, 2014

Wholesome Sweeteners Celebrates World Fair Trade Day – May 10

Sugar Land, TX (May 1, 2014) – Wholesome Sweeteners is uniting with Fair Trade organizations around the country to celebrate World Fair Trade Day on May 10. As the original pioneer of Fair Trade sugar and honey certification in North America, this year Wholesome Sweeteners has partnered with the Fair Trade Resource Network, Fair Trade Campaigns, Fair Trade America and Fair Trade Houston to help build awareness. The company has donated samples of its delicious Fair Trade, Organic sweeteners to these organizations for sampling events, bake-offs, and grass roots education events occurring around the country.


World Fair Trade Day is an annual day aimed to increase shoppers’ awareness of how buying Fair Trade products improves the lives of farmers and their villages worldwide. Local organizations will create World Fair Trade Day events that feature Fair Trade products in tastings, cooking demonstrations, speeches, fashion shows and concerts. Shoppers can search for local World Fair Trade Day events to attend by visiting the Fair Trade Resource Network website.Wholesome Sweeteners is also launching a social media trivia contest from May 5-10 that will quiz fans on its Fair Trade products. Fans who enter the contest are playing for the chance to win one of six cash prizes. Details will be posted at and on the Wholesome Sweeteners’ FacebookTwitter and Google+ pages. Fans who want to enter the contest can sign up beginning May 5.

About Wholesome Sweeteners
Wholesome Sweeteners is the nation’s leader in Fair Trade Certified, Organic, Non-GMO Verified, and sustainably produced sugars, syrups and honeys. Founded in 2001 in Sugar Land, Texas, Wholesome Sweeteners’ mission is to bring sweet, joyous moments to every delicious occasion and to leave the planet better than we found it. Fair Trade means that farmers can buy land, send their kids to school, and build thriving communities. Since its beginning, Wholesome Sweeteners has paid more than $9 million in Fair Trade premiums to co-operatives around the world. Premiums paid by Wholesome Sweeteners have helped bring clean water, electricity, schools and health care facilities to villages in Malawi, Mexico, Brazil and Paraguay.