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February 25, 2014

Wholesome Sweeteners Launches Two New Products at Natural Products Expo West

Organic Sweet & Lite, a Sugar and Stevia Blend and Organic Pancake Syrup Debut; 

New Packaging Revealed for Favorite Products 

Sugar Land, TX (February 25, 2014) – At this year’s Natural Products Expo West, Wholesome Sweeteners will debut two delicious, new sweeteners: Organic Sweet & Lite and Organic Pancake Syrup. Organic Sweet & Lite is the first-ever organic sugar and stevia blend. For the calorie-conscious baker, Organic Sweet & Lite has half the calories of sugar and bakes and browns just like it. For the breakfast fans, Organic Pancake Syrup, a first-of-its-kind syrup made from organic sugar rather than high fructose corn syrup, will be a must-have for their favorite flapjacks. These new sweeteners will round out the more than 50 SKUs of Wholesome Sweeteners delicious Fair Trade, Organic and Non-GMO sugars, syrups and honeys.

In addition to the new items, Wholesome Sweeteners is also debuting updates to some of its other popular sweeteners. Organic Stevia will now be available to Canada in a convenient 4.2 oz spoonable jar. Single-serving food service packets of Organic Sugar, Raw Cane Sugar and Organic Stevia and Organic Blue Agave will now be available in 500 count boxes.

Expo West attendees will have the first glimpse of these products at the Fresh Ideas tent on March 6 from 12:30-5:30pm. On March 7-8, attendees can taste these products in action at Booth #2432 from 10:00am-6:00pm. Organic Pancake Syrup will be drizzled on top of warm pancakes while Chocolate Chip Cookies made from Organic Sweet & Lite will be available for sample. Both products will be on display at Expo West along with the rest of Wholesome!’ delicious products.

Organic Sweet & Lite, a Sugar and Stevia BlendOrganic Sweet & LiteAs more consumers look for lighter ways to enjoy the sweet things in life, Wholesome Sweeteners is answering that call with Organic Sweet & Lite, a Sugar and Stevia Blend. With only half of the calories of sugar, Organic Sweet & Lite is a multipurpose, low calorie sweetener perfect in anything from cupcakes and cookies to teas and tartlets. It’s delicious and performs perfectly, so no one has to sacrifice taste or texture.

Made from a simple blend of Wholesome Sweeteners Organic Sugar and Organic Stevia, Sweet & Lite is Fair Trade, USDA Organic and Non-GMO Project Verified and a great option for Gluten-free, Vegan and Kosher diets.

Sweet & Lite will be the first organic sweetener blend of its kind on the market and arriving at just the right time. SPINS reports that Stevia-based baking blends are quickly becoming the low calorie baking preference for consumers. These blends garnered a 34 percent growth in the natural channel and a 30 percent growth in the conventional channel during 2013’s busy holiday baking season. Consumers are quickly trading up to natural Stevia and Sugar Blends instead of Sucralose.

Wholesome Sweeteners Organic Stevia has been wildly popular with shoppers and is currently the number one Organic Stevia brand in the country, according to SPINS. Sweet & Lite will allow shoppers to use their favorite Stevia in baked goods.

Organic Sweet & Lite will be available in 1.25lb packages and will begin appearing on grocery store shelves in Spring 2014.

Organic Pancake SyrupOrganic Pancake SyrupAlso launching this year is Wholesome Sweeteners Organic Pancake Syrup, made from organic sugar. This delicious and luxurious complement to America’s favorite breakfast dish has a rich sweetness with a delicate, warm maple flavor that drizzles beautifully over a plate of warm, buttery pancakes. Free of all preservatives and high fructose corn syrup, this syrup is the first-of-its-kind made from Organic Invert Sugar Cane Syrup. Easily a pancake’s best friend, it’s also a great companion to waffles, French toast, crepes, oatmeal, sausages and bacon.

Organic Pancake Syrup is USDA Organic, Non-GMO Project Verified, Vegan, Kosher and naturally gluten free. It will be available in 20 fl oz bottles and will begin appearing on grocery store shelves in Summer 2014.

Organic Stevia Jar Ready for CanadaOrganic SteviaWholesome Sweeteners is rolling out its wildly popular Organic Stevia in the 4.2 ounce spoonable jar for Canadian customers. The convenient flip-top lid makes it easy for consumers to quickly customize the sweetness of their favorite beverages, breakfast cereals or fruit.

Wholesome Sweeteners Organic Stevia is an all-natural, calorie-free sweetener with a delicious sweetness and no after taste. Perfect for those in search of a healthier lifestyle, it’s also free of artificial fillers, low glycemic, Gluten-free, Vegan and Non-GMO Verified.

Sugar Packets Now Sold in 500 count boxes Single-serving, food service packets of Organic Sugar, Raw Cane Sugar, Organic Stevia and Organic Raw Blue Agave are now available in 500 count boxes. Originally sold in 1000 count boxes, the new case is suitable for restaurant operators with limited space.

The packet design also has a new look. Each sugar packet contains a variety of “sweet sayings” like “KISS: Keep it Simple Sweetie,” “Make the world a sweeter place,” and “Enjoy life’s sweet moments!” These joyful little fortunes aim to brighten the experience of the consumer using that sweetener.

For more information on these products or on any of Wholesome Sweeteners delicious line of Fair Trade, Organic sweeteners, please call 1(800) 680-1896 or visit www.WholesomeSweet.com.

About Wholesome Sweeteners
Wholesome Sweeteners is the nation’s leader in Fair Trade Certified, Organic, Non-GMO Verified, and sustainably produced sugars, syrups, nectars and honeys. Founded in 2001 in Sugar Land, Texas, Wholesome Sweeteners’ mission is to bring sweet, joyous moments to every delicious occasion and to leave the planet better than we found it.  Fair Trade means that farmers can buy land, send their kids to school, and build thriving communities. Since its beginning, Wholesome Sweeteners has paid more than $8.5 million in Fair Trade premiums to co-operatives around the world. Premiums paid by Wholesome Sweeteners have helped bring clean water, electricity, schools and health care facilities to villages in Malawi, Mexico, Brazil and Paraguay.