February 1, 2013 – SUGAR LAND, TX – Goodbye Talking Head. Hello Tango Dancers. Cooking videos are pretty much all the same: someone behind a counter talking through the steps of a recipe. Food can be both fun and sexy, so why shouldn’t the video be? Just in time for Valentine’s Day, Wholesome Sweeteners is heating up the kitchen with its new Rapturous Red Sangria video.
Sweeten Your Date Night is the first in a video series that taps into the more aspirational side of cooking. As a pair of tango dancers slink across the floor to the seductive sounds of the famous Argentinian song, “Por Una Cabeza,” the Rapturous Red Sangria recipe is slowly revealed. Part how-to video and part movie, Wholesome Sweeteners has produced an emotion-evoking cooking video that transforms the viewing experience and budding home chef!
“With this video series, we wanted to step outside of the box of a traditional cooking video – to entertain and Wholesome Sweeteners is the nation’s leader in Fair Trade Ce inspire foodies’ creative spirits, utilizing innovative disruptive marketing,” said Pauline McKee, VP of Marketing at Wholesome Sweeteners. “Food in and of itself evokes an emotion. We use it to show love, to bond, to console, to communicate – and to even ignite a spark. We wanted to produce a set of videos that creatively drew on the feelings induced by a romantic date, a girlfriend’s whimsical party, or a surprise picnic. This video series is a unique way to showcase the cooking experience, while providing delicious recipe ideas featuring our premium, Fair Trade Certified organic sweeteners.”
Wholesome Sweeteners will release the next two videos in the series, “Sweeten Your Un-Birthday” and “Sweeten Your Tailgate,” later this year.
About Wholesome Sweeteners
Wholesome Sweeteners is the nation’s leader in Fair Trade Certified, USDA Organic, Non-GMO Verified, and sustainably produced sugars, syrups, and honeys, all made from nature’s best resources. Since 2005 Wholesome Sweeteners has paid over $7.5 million in social premiums to benefit our Fair Trade partners, farming and beekeeping cooperatives in the developing world. Fair Trade means that farmers can buy land, send their kids to school, and build thriving communities. Premiums paid by Wholesome! have brought clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil, Costa Rica, and Paraguay. www.WholesomeSweeteners.com