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March 7, 2017

Wholesome!® Sweetens Expo West with Organic Candy Innovation and Brand New Organic Stevia

Sugar Land, TX (March 7, 2017) – At this year’s Natural Products Expo West (Booth #2621), March 10-12, the Wholesome! brand’s spirit for innovation will be on full display. In addition to offering its beloved Fair Trade and organic sweeteners and new frostings, the brand is launching several new candy items, re-launching its Organic Stevia with a better taste and presenting new options with its sugar packets. Sister brand, Surf Sweets, known for its delicious gummy candies that are free of the Top 10 food allergens, will be on site as well sampling its popular candies as well as displaying its latest seasonal candy items.


Wholesome! Organic DelishFish

Wholesome!’s latest innovation focus is on launching candy that tastes delicious and is made with clean ingredients. Organic DelishFish is the brand’s first candy item introduced from this focus. This popular fish-shaped candy is USDA Organic, Non-GMO Project Verified and made without the use of artificial colors or flavors. It’s also made with Wholesome! Fair Trade Organic Cane Sugar rather than high fructose corn syrup. DelishFish is perfect for all ages as they make a tasty snack for road trips, movie nights or even as a lunchbox surprise. DelishFish is Gluten Free, Vegan and Kosher. The candy is available in 2 ounce (MSRP – $1.99) and 6 ounce (MSRP – $4.79) pouches and is in stores nationwide.

Fall 2017 Seasonal Candy

Wholesome! and Surf Sweets brands are currently selling several items for the Fall 2017 holiday season. Both brands’ candy items are made without synthetic colors and flavors, high fructose corn syrup and are also gluten free and nut free.

For Halloween, the Wholesome! brand has launched Organic Ghost and Skull Lollipops in a 7.4 ounce/30 count pouch. Shaped like ghosts and skulls, with flavors like Wicked Watermelon and Eerie Orange, these lollipops are perfect for the candy bowl. Surf Sweets will continue to offer its Spooky Spiders, which are a 2.75 ounce pouch of gummy spiders. The brand will also continue to offer its ever popular Trick-or-Treat pack which contains 20/0.5 oz packs of Organic Fruity Bears. As always, both Surf Sweets candy items are free of the Top 10 food allergens.

For the Christmas season, Wholesome! will offer a 5 ounce/10 count box of Organic Candy Canes. The candy canes are nut free, gluten free, vegan and kosher.

New and Better Organic Stevia!

Launching at Expo West, Wholesome! has refreshed its Organic Stevia product with a new and better taste! This new Stevia’s zero calorie granules are free-flowing like sugar and easily dissolve in hot or cold beverages. Wholesome! Organic Stevia will continue to be sold in 35, 75 and 120 count boxes of individual packets with new and improved pricing. The Stevia will also be sold in a larger 6 ounce jar giving consumers 40 percent more. Wholesome! Organic Stevia is USDA Organic, Non-GMO Project verified, vegan, kosher and gluten free.


New Sugar Packets!

Wholesome! is also launching new 2.6 gram packets of its Fair Trade certified sugars: Natural Raw Cane Turbinado Sugar and Organic Cane Sugar. They are a perfect complement to coffee or tea. Each packet contains only 10 calories making portion control much easier. The packets will be sold in 1000 count cases for foodservice and will begin shipping this Spring.

About Wholesome!® and Surf Sweets®

Wholesome! and Surf Sweets believe in creating the best-tasting products with real and clean ingredients. Wholesome is the nation’s leader in Fair Trade and Organic sugars, syrups, stevia and honeys and has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. Wholesome! has been dedicated to Fair Trade since 2005, paying more than $12 million in Fair Trade premiums to farming co-operatives and partners worldwide. Through these efforts, clean water, electricity, schools and health care have been brought to villages in Malawi, Mexico, Brazil and Paraguay.

Surf Sweets sells chewy candy with organic ingredients that are free of the top 10 most common allergens. The company specializes in creating products with clean ingredients. Surf Sweets is a proud member of 1% for the Planet, donating a minimum of 1% of the sales from products to a number of environmental organizations.

For more information about these brands, visit WholesomeSweet.Com or