Many people have heard of Fair Trade, but they might not know exactly what it is. In short, Fair Trade programs empower farmers and workers in ways that help to improve their communities and their livelihoods. Fair Trade standards help pay farmers and workers fair prices and wages, promote safe working conditions, and create funds that go directly back to the farming communities. Fair Trade premiums have helped to support healthcare needs, build schools, provide housing, purchase agricultural equipment and much more. Communities determine how Fair Trade premiums should be used depending on what their communities need.

At Wholesome, we believe that Fair Trade is an important aspect of our mission to creative positive, meaningful change. Over two decades ago, Wholesome became the first company to establish Fair Trade standards for sugar, honey and agave in the US, and over the years, we’ve donated over $30 million dollars in Fair Trade premiums – and our work has only just begun. We will continue to bring more high-quality baking and sweetening options to your families' table, positively impacting more communities around the world. If these efforts have taught us anything, it’s that supporting communities is key to bringing people together.