The adventure begins.
Wholesome is founded in Sugar Land, Texas and launches its premium, organic sugars to the US market.
OUR HISTORY
Since our humble beginnings in 2001, Wholesome has established itself as a brand founded on premium quality. Every step of the way, we’ve worked to make a positive impact and bring people together.
2001
2005
Wholesome launches
the first Fair Trade sugar in the United States,
helping to pioneer certification standards in the US (which did not yet exist)
2006
Wholesome launches its line of
organic, Fair Trade blue agave sweeteners.
The Wholesome brand makes its first foray into the zero-calorie sweetener space with the release of
Zero Sugar, an organic, 100% pure erythritol sweetener.
2008
Wholesome launches
the first organic Fair Trade honey in the US
2011
Wholesome premieres
Organic Stevia
—the first organic stevia on the market.
2012
Wholesome launches
Organic COCONUT SUGAR.
2015
We launch our
Wholesome Organic Syrup line
a family of products made with organic sugar and no high fructose corn syrup.
2019
Wholesome launches revolutionary new zero-calorie sweetener with its
non-GMO, 100% Allulose line
2021
On the year of its 20th anniversary, Wholesome launches a rebrand and a line of delicious, scratch quality
organic baking mixes
Wholesome launches
NEW PACKAGING
