FAIR TRADE 101

Many people have heard of Fair Trade, but they might not know exactly what it is. In short, Fair Trade programs empower farmers and workers to fight poverty in ways that improve their lives and protect the environment. Fair Trade helps ensure that farmers and workers are paid fair prices and wages, work in safe conditions, and earn community development funds to improve their lives. Fair Trade premiums provide access to education, help improve healthcare systems and fund essential community infrastructure like wells for clean drinking water and much more. Communities democratically vote on how Fair Trade premiums should be used depending on what their communities need, and everyone gets an equal say.

At Wholesome, we believe that Fair Trade is the only way to do business. Two decades ago, Wholesome became the first company to establish Fair Trade standards for sugar, honey and agave, and over the years, we’ve donated over 23 million dollars in Fair Trade premiums – and our work has only just begun. We will continue to bring more of the highest-quality baking and sweetening options to your families table, positively impacting more communities around the world. If these efforts have taught us anything, it’s that supporting communities is key to bringing people together.


Many Wholesome products are qualified to use the following:

JOIN OUR NEWSLETTER

Sign up for our newsletter to learn more about Fair Trade, positive community impact, sustainable sourcing and baking tips and tricks.