History

OUR HISTORY

Since our humble beginnings in 2001, Wholesome has established itself as a brand founded on premium quality. Every step of the way, we’ve worked to make a positive impact and bring people together.

2001

The adventure begins.

Wholesome is founded in Sugar Land, Texas and launches its premium, organic sugars to the US market.

2005

Wholesome launches the first Fair Trade sugar in the United States, helping to pioneer certification standards in the US
(which did not yet exist)

2006

Wholesome launches its line of organic, Fair Trade blue agave sweeteners.

The Wholesome brand makes its first foray into the zero-calorie sweetener space with the release of ZeroSugar,
an organic, 100% pure erythritol sweetener.

2008

Wholesome launches the first organic Fair Trade honey in the US

2011

Wholesome premieres Organic Stevia —the first organic stevia on the market.

2012

Wholesome launches Organic COCONUT SUGAR.

2015

We launch our Wholesome Organic Syrup line a family of products made with organic sugar and no preservatives or unnatural ingredients.

2019

Wholesome launches revolutionary new zero-calorie sweetener with its non-GMO, 100% Allulose line

2021

On the year of its 20th anniversary, Wholesome launches a rebrand and a line of delicious, scratch quality organic baking mixes

Wholesome launches NEW PACKAGING


Many Wholesome products are qualified to use the following:

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